While I’m all for a pair of versatile, black work pants adding a print into the mix every now and then keeps it fun. When . I saw my favorite work pant style “The Riveira” now comes in this funky checkered print, I snagged them up. They are 40% off today making them under $50. I had fun piecing together this look too because I quickly realized how versatile this print actually is! For sizing, they run true to size. I’m a 4 in most brands and it’s the same here!
I mentioned in the Ultimate Guide to Mindy’s Favorite Brands that wear the ‘Marissa’ which are straight through the thighs and mid rise. There is also a ‘Julie’ fit for curvier girls too!
To complete my work wear look for the office, I grabbed my new Gigi New York tote. This beauty was delivered to my door step last week and I’ve been dying to share it with you guys because it’s not only super gorgeous, but perfect for the office or a travel carry on. I am showing a look inside it on my Instagram stories this AM.
Inside there is a big zippered compartment that serves as a separator down the middle, similar to theTory Burch York tote. You can use this compartment to store items, but also since it’s in the middle of the bag, it allows for more organization and your tote doesn’t turn into an endless pit.
Since we’re chatting about work wear today I figured it’s the perfect chance to chat about what I do for work! I’m frequently asked if I blog full time and my answer is that while I put in FT hours into my blog each week, I actually have a day job in marketing.
For the last month I have been working behind the scenes curating content dedicated to the corporate working girl centered around career advice. Whether you want to nail your next job interview, tips for negotiating a job offer or want advice from someone that has encountered certain work place situations, this career series will be your mentor via a blog! I figured a great starting point would be to share my career background.
To start, we’re rolling it back to 2013. that’s when I graduated from the University of Maine with a degree in Business Administration with a focus in Marketing. I knew from the get-go entering college that I’d pursue a business degree because of the versatility the degree provides, but also stability. I took an array of business classes from accounting and finance, to communications and marketing analytics to OMG – four years of statistics. Eeep.
But what sealed the deal for me was when I took my Consumer Behavior class. I read that textbook from front to end only two weeks into the semester! The psychology of consumers behaviors is what made me fall in love with marketing and declare my major [like why people click a red button on a website page instead of a blue button or why consumers are drawn to an the item on the middle shelf at the grocery store instead of the end aisle, etc].
From there, I have worked at three different companies. My first job was at TD Bank’s corporate office as an IT Business Analyst. Did you know they have a headquaters in Maine!? My boss was really awesome and I enjoyed my job, but due to my love for marketing, I moved to Boston which has a better economy and a great deal of job options than Maine.
After moving to Boston, I have worked at two different companies within marketing. I have a background in Marketing Operations where I owned our CRM system, Salesforce, and marketing automation platform, Marketo and all the operations and processes that come with maintaining data in both systems and executing on campaigns.
Most recently I am a Demand Generation Campaign Manager. At a very high level, I create demand for my company’s offerings. I target a specific audience and plan/execute on tactics like outbound emails, webinars, display ads, blog series, content syndication etc. to grab their attention, make them aware of their business problem and share how a specific solution can fix that problem. Once they have engaged with us and are warmed up [basically are aware of their business problem and understand who my company is], I send them to sales to make our company the moo-lah.
In a world where influencer marketing is so lucrative, bloggers tend to quit their jobs to go full time into blogging. While I can support my family off my blogging income, I personally have not moved to it being my sole gig. I enjoy my career, cool company, boss/mentor, having coworkers and more. I also have a lot of travel opportunities through my current job which I really enjoy.
Honestly the skills needed/learned for both my blogging and my marketing career go hand in hand. What I learn at my day job is easily applied to my blog tactics and vice versa. I feel like there are many pros/cons to each choice, but I thoroughly enjoy where I am in life and having multi channels for income!
Anyways, with holding a full time job in Corporate America, I have a unique perspective to share with my other workin’ ladies which accounts for a huge chunk of my readership. I’m excited to dive into the career topic in more depth here, beyond just fun pants 😉 You’l be able to find all career topics under “living” on my navigation bar.
What do you do for work? I’d love to hear in the comments below. Xo Mindy
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